Association Laboratory

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Tuesday, June 27, 2017


Who We Are

Association Laboratory is a strategic research consultancy specializing in association business strategy.

The company is a nationally recognized leader in association management, serving a client base of leading national and international professional societies and trade associations through staff in Chicago, IL, and Washington, DC.

The award-winning company is known for its expertise in association research, business model development, and sustainable business strategy. Association Laboratory achieved this recognition by providing association leaders with a unique value proposition.

We take a holistic view of your association.

Association Laboratory looks at the whole association, not just a particular vertical business domain, such as membership or meetings. Our staff has more than 75 years of combined practical experience and expertise in virtually all aspects of association management from marketing and membership, professional education and credentialing, to government affairs. This organization-wide viewpoint ensures that association problems are accurately diagnosed and solutions take all aspects of the association into account.

We provide empirically validated data using the most sophisticated analytical techniques in the association industry to inform your strategy.

Association Laboratory provides full service qualitative and quantitative research. The company applies the most sophisticated analytical tools in the association industry. This ensures that the information received is not only of the highest quality and validity, but also that decisions made, based on the information, are credible and trusted by all stakeholders.

We develop association-led, consensus-driven engagements so that the learning from the research and strategy process resides in your association.

Association Laboratory develops engagements specifically designed to build internal consensus on strategy and support long-term adoption of strategy by the association. This collaborative business process ensures that there is shared understanding of information, that goals and strategies are developed by your leadership, and that the vetting and adoption process meets the unique needs of your association and its essential role in the industry and profession.

We measure our success by helping your association achieve its desired outcomes.

Association Laboratory implements an ongoing conversation with our clients for one year following each engagement to determine how collected information was incorporated into decisions and how the final recommendations were implemented. This commitment to ongoing evaluation ensures that Association Laboratory incorporates new learning from every engagement into a collaborative, outcomes-focused consultive process.

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