Association Laboratory Releases Annual Environmental Scanning Whitepaper
Chicago, Illinois, February 6, 2014 - Association Laboratory released its annual association environmental scanning paper, Looking Forward 2014, a collaborative effort conducted with leaders of the association management profession.
The Looking Forward Series is an annual environmental scan of the association business environment conducted by Association Laboratory. This year features the introduction of a quantitative analysis of the association business environment based on a survey of 195 trade and professional association chief staff officers. The study identifies the business environmental factors anticipated to have the greatest impact on association members and the likely implications on association business strategy.
As Kevin McCray, CAE, Chief Executive Officer, National Ground Water Association, noted, "This Looking Forward 2014 report is like reading a report about NGWA. The report is well composed, well structured, and quite useful, offering insights across the association community."
Participants identified the trends of most concern across a range of topics from the perspective of their association's members including:
"In an ever-changing landscape, associations need to be aware of the forces affecting their short- and long-term decisions," said Dean West, President & Founder, Association Laboratory. "Our recommendation is that association leaders use this study to review the issues and to assess their relevance and impact on individual associations. This is a tool for association Boards and staff to use to identify unique issues, and the impact of the identified environmental factors on their specific strategic goals, strategies, and association operations."
Looking Forward 2014 is produced as a service for the association community and is available through the Association Laboratory website.
Association Laboratory is a strategic research consulting firm specializing in association business strategy. The company is a nationally recognized leader in association management, serving a client base of leading national and international professional societies and trade associations through staff in Chicago, IL, and Washington, DC. The award-winning company is known for its expertise in association research, business model development, and sustainable business strategy.