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Thursday, August 17, 2017

For Immediate Release
For more information contact:
Association Laboratory Inc.

Association Laboratory to Present at ASAE Great Ideas Conference in Colorado

Chicago, Illinois, February 22, 2013 Cecilia Sepp, Vice President, Association Laboratory, will co-present with Lowell Apelbaum, CAE, Director, Membership & Councils at International Facility Management Association at ASAE's annual Great Ideas Conference in Colorado Springs, CO, on Monday, March 11.

The presentation, Components & Strategy: Lessons from Sun-Tzu's "The Art of War," will explore this ancient text and how it continues to inspire business and political strategy today. Strategy must support the overall mission of the association, and successful associations strike a delicate balance between strategies that support overall organizational goals and strategies that support component goals. This session will assist association executives in bringing components into the planning and implementation process to build a stronger organization that meets the needs of today's teeming marketplace.

"Today's fractured marketplace looks more like a kaleidoscope than a mosaic," Sepp said, "because it is constantly changing into something else. Associations need to explore and then apply the best strategies for positioning all their resources to successfully support their mission. Sun-tzu reveals many lessons that can be applied to alignment of components, such as patience, resource allocation, and intelligence gathering."

The session is inspired by the chapter Sepp authored for the 2012 edition of the ASAE Component Relations Handbook, "Components and the Strategic Planning Process."

Cecilia Sepp is a nationally recognized leader in the association community and has been recognized for her service by both ASAE and American Independent Writers (AIW). For six years, she was a member of the professional faculty of ASAE University, leading online courses on component relations, supervisory management, marketing, and leadership. She has served as Chair of the ASAE Communication Section Council and is currently serving on the ASAE Component Relations Council. Other professional interests include membership in Association Media & Publishing, where she serves on the Content Creation Committee.

ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community.

Association Laboratory is a strategic think tank specializing in association business strategy. The company is a nationally recognized leader in association management, serving a client base of leading national and international professional societies and trade associations through staff in Chicago, IL, and Washington, DC. The award-winning company is known for its expertise in association research, business model development, and sustainable business strategy.

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