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Thursday, August 17, 2017

For Immediate Release
For more information contact:
Association Laboratory Inc.

Association Laboratory to Present at ASAE Membership Models of the Future Research Retreat in Orlando, FL

Chicago, Illinois, March 6, 2014 - Dean West, President of Association Laboratory, will present on Friday, March 7, at the ASAE Membership Models of the Future Research Retreat.

Mr. West will present findings from the company's white paper, The Future of Association Engagement, which capsulizes the findings from online bulletin boards with association chief staff officers, senior staff, and domain experts; environmental scanning research from the "Looking Forward" series; and research the company has conducted over the last ten years with hundreds of associations and non-profit organizations. The white paper will be released after the research summit.

Dean West is a nationally recognized expert in association research and strategy. He is a Fellow of the American Society of Association Executives. He authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development. Mr. West is Past Chairman of ASAE's Professional Development Council and has served on the ASAE Membership Council and the Board of Directors for the Association Forum of Chicagoland.

ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community.

Association Laboratory is a strategic research consultancy specializing in association business strategy. The company is a nationally recognized leader in association management, serving a client base of leading national and international professional societies and trade associations through staff in Chicago, IL, and Washington, DC. The award-winning company is known for its expertise in association research, business model development, and sustainable business strategy.

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