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Thursday, August 17, 2017

For Immediate Release
For more information contact:
Association Laboratory Inc.

Association Laboratory to Present at ASAE Great Ideas Conference in Florida

Chicago, Illinois, March 6, 2014 – Cecilia Sepp, Vice President & Client Operations Officer, Association Laboratory, will co-present with Trevor Mitchell, CAE, Executive Director, Member Programs and Services, ARMA International, on March 10, 2014.

The presentation, "The Future of Component Relations: A Strategic Conversation" will present findings from the Association Laboratory white paper, The Future of Component Relations, a qualitative study exploring environmental factors and needs for best leveraging component relationships within the association. The study was conducted in partnership with the ASAE Component Relations Council.

Strategy must support the overall mission of the association, and successful associations strike a delicate balance between strategies that support overall organizational goals and strategies that support component goals. This session will assist association executives in better understanding the value of components and how to work with components to build a stronger organization that meets the needs of today’s teeming marketplace.

"Today’s fractured marketplace looks more like a kaleidoscope than a mosaic," Sepp said, "because it is constantly changing into something else. Associations need to explore and then apply the best strategies for positioning all their resources to successfully support their mission."

Cecilia Sepp is a nationally recognized leader in the association community and has been recognized for her service by both ASAE and American Independent Writers (AIW). A member of ASAE Association Management Week faculty, she is a former member of the professional faculty of ASAE University, where she led online courses on component relations, supervisory management, marketing, and leadership. She has served as Chair of the ASAE Communication Section Council and is currently serving on the ASAE Component Relations Council. Other professional interests include membership in Association Media & Publishing, where she serves on the Content Creation Committee.

ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community.

Association Laboratory is a strategic research consultancy specializing in association business strategy. The company is a nationally recognized leader in association management, serving a client base of leading national and international professional societies and trade associations through staff in Chicago, IL, and Washington, DC. The award-winning company is known for its expertise in association research, business model development, and sustainable business strategy.

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