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Thursday, August 17, 2017

For Immediate Release
For more information contact:
Association Laboratory Inc.

Association Laboratory presents at Marketing Research Association April 11, 2014

Dean West, President, Association Laboratory, will present his topic, "You Can't Spell Actionable without Action - Using Collaborative Analysis to Guide Decision Making" at the Marketing Research Association Tri-City Forum on Friday, April 11, 2014.

A perennial challenge for researchers is convincing, cajoling or just plain demanding that decision makers successfully apply the results of research to their decisions. This session outlines a series of distinct steps designed to improve how researchers can lead the dialog with executives and create more insightful analysis, consensus conclusions on data and alignment between strategy and implementation.

Founded in 1957, the Marketing Research Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.

Interested in Association Laboratory presenting at your conference or meeting? Please contact Dean West or Cecilia Sepp at 312.466.5702 or

Note: For more information, visit

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