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Thursday, August 17, 2017

For Immediate Release
For more information contact:
Association Laboratory Inc.

Association Laboratory Presents at CHEMA Conference May 22

Cecilia Sepp, Vice President, Association Laboratory Inc., will present the topic "The Relevance of Associations" at the CHEMA Conference, Wednesday, May 22, 2014, in Nashville, TN.

Relevance is relation to the matter at hand, practical and social applicability, and the ability to retrieve material that satisfies the needs of the user. Today’s associations may fear that they are no longer relevant, but instead, they are poised to take advantage of an environment where the delivery of quality content, creating strong relationships, and building community are becoming more important than ever. Through an examination of environmental factors, how members engage, and the opportunities offered by a fragmenting market, associations can continue their role as established leaders and confirm their relevance in a kaleidoscopic marketplace.

The presentation is informed by ongoing Association Laboratory research, including two recent white papers, Looking Forward 2014, and The Future of Association Engagement.

The Council of Higher Education Management Associations (CHEMA) is an informal voluntary assembly of management-oriented higher education associations in the United States and Canada. By sharing information, comparing experiences, and working collectively on projects of shared interest, CHEMA members maximize their resources and create substantial benefits for the colleges and universities they represent.

Interested in Association Laboratory presenting at your conference or meeting? Please contact Dean West or Cecilia Sepp at 312.466.5702 or

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