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Thursday, August 17, 2017

For Immediate Release
For more information contact:
Association Laboratory Inc.

Association Laboratory to Present at ASAE MMC Conference in Washington, DC on Global Membership Model

Chicago, Illinois, May 22, 2013 – Dean West, President of Association Laboratory will co-present with Alfons Westgeest, Managing Partner with Kellen Europe and Julie Koch, Vice President of Member Relations with the Produce Marketing Association on Tuesday, June 4 at 2 pm at the ASAE MMC Conference.

The presentation titled The Future of Global Membership Models summarizes the key points from Association Laboratory’s recent white paper on global membership models identifying the issues facing associations and key success factors in global membership strategy. In addition, Ms. Koch will provide information detailing how the Produce Marketing Association applies these principals in real world situations and Mr. Westgeest will outline how these principals are applied in different parts of the world and for different types of organizations.

Dean West is a nationally recognized expert in association research and strategy. His is a Fellow of the American Society of Association Executives. He authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development. Mr. West is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Board of Directors for the Association Forum of Chicagoland.

ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community.

Association Laboratory is a strategic think tank specializing in association business strategy. The company is a nationally recognized leader in association management, serving a client base of leading national and international professional societies and trade associations through staff in Chicago, IL, and Washington, DC. The award-winning company is known for its expertise in association research, business model development, and sustainable business strategy.

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