For Immediate Release
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Association Laboratory Inc.
Association Laboratory to speak PCMA Greater Mid-West Chapter
Chicago, Illinois, May1, 2011 - Association Laboratory Inc. today announced that Dean West, President of Association Laboratory has been selected to be a featured speaker at the Professional Convention Management Association (PCMA) Greater Midwest Chapter (GMC) meeting on June 6, 2011 at the JW Marriott in Chicago, Illinois.
Mr. West will be presenting the findings from recent studies on why individuals choose to attend meetings and how to use this information to improve convention marketing and configuration strategy.
GMC is one of the largest chapters within PCMA representing more than 1,200 members from seven states. GMC offers cutting edge educational programs, community service projects and professional recognition as well as CMP Study Groups, student activities, and many other opportunities for members.
Dean West is a Fellow of the American Society of Association Executives. He currently serves as a member of the ASAE Membership Council. He is a former member of the Board of Directors of the Association Forum of Chicagoland and past chairman of the ASAE Professional Development Council. He is a frequent author contributing to two ASAE books on Professional Development and Membership.
Association Laboratory is a leading full service provider of research and management consulting services designed to answer essential business questions and provide associations with independent, validated insights into their challenges.
Note: For more information, visit www.associationlaboratory.com.