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Thursday, August 17, 2017

For Immediate Release
For more information contact:
Association Laboratory Inc.

Association Laboratory presents at ASAE Marketing, Membership, & Communications Conference June 18

Dean West, FASAE, President, Association Laboratory, will present the topic, "The Future of Membership Engagement," with Mark Dorsey, CAE, FASAE, Executive Director & CEO, American Snowsports Education Association, at the ASAE Marketing, Membership, & Communications Conference June 18, 2014, in Washington, DC.

Mr. West and Mr. Dorsey will present findings from the company's white paper, "The Future of Association Engagement: Implications of the Changing Economy on Engagement," which capsulizes the findings from online bulletin boards with association chief staff officers, senior staff, and domain experts; environmental scanning research from the "Looking Forward" series; and research the company has conducted over the last ten years with hundreds of associations and non-profit organizations. The white paper is available for download here.

Dean West is a nationally recognized expert in association research and strategy. An ASAE Fellow, he authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development. Mr. West is Past Chairman of ASAE's Professional Development Council and has served on the ASAE Membership Council and the Board of Directors for the Association Forum of Chicagoland.

Mark Dorsey, CAE, FASAE, is an experienced association executive whom guided the American Snowsports Education Association through transitional times; his leadership has not only stabilized the organization, but allowed it to thrive - the last three years have seen the highest membership count in the organization's history. He continues to exceed organizational goals and to strengthen its position. Mr. Dorsey is currently serving as a member of the ASAE Board of Directors, and is an ASAE Fellow. Learn more about Mr. Dorsey's background by viewing his LinkedIn profile:

ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community.

Interested in Association Laboratory presenting at your conference or meeting? Please contact Dean West or Cecilia Sepp at 312.466.5702 or

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