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Thursday, August 17, 2017

For Immediate Release
For more information contact:
Association Laboratory Inc.

Association Laboratory presents at 2014 ASAE Fellows Conference on June 21, 2014

Dean West, FASAE, President, Association Laboratory, will present on the company's annual association environmental scanning paper, "Looking Forward 2014", at the 2014 ASAE Fellows Conference in Halifax, Nova Scotia, Canada, on Saturday, June 21, 2014.

The Looking Forward Series is an annual environmental scan of the association business environment conducted by Association Laboratory. This year features the introduction of a quantitative analysis of the association business environment based on a survey of 195 trade and professional association chief staff officers. The study identifies the business environmental factors anticipated to have the greatest impact on association members and the likely implications on association business strategy.

Participants identified the trends of most concern across a range of topics from the perspective of their association's members including:

  • Information management
  • Government activities
  • Workforce issues
  • Economic conditions
  • Global forces

"In an ever-changing landscape, associations need to be aware of the forces affecting their short- and long-term decisions," said Dean West, FASAE, President & Founder, Association Laboratory. "Our recommendation is that association leaders use this study to review the issues and to assess their relevance and impact on individual associations. This is a tool for association Boards and staff to use to identify unique issues, and the impact of the identified environmental factors on their specific strategic goals, strategies, and association operations."

Looking Forward 2014 is produced as a service for the association community and is available through the Association Laboratory website.

ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community.

The ASAE Fellows program is an honorary recognition bestowed upon less than 1% of ASAE's membership.

Interested in Association Laboratory presenting at your conference or meeting? Please contact Dean West or Cecilia Sepp at 312.466.5702 or

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