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Thursday, August 17, 2017

For Immediate Release
For more information contact:
Association Laboratory Inc.

Association Laboratory to Present at 2013 ASAE Annual Conference on Mega Forces Affecting Association Strategy

Chicago, Illinois, July 1, 2013 - Dean West, President of Association Laboratory, Inc., will present the findings of Looking Forward 2013, an association industry environmental scanning project. Mr. West will be joined in the presentation by Gary LaBranche, President and CEO of the Association for Corporate Growth, and Carla Balakgie, CEO of the National Automatic Merchandising Association. The presentation will take place on Tuesday, August 6, 2013, at 10:45 am in Atlanta, GA.

The presentation titled Future Business: An Environmental Scan for the Coming Year summarizes the key points from Association Laboratory's recent white paper Looking Forward 2013, which incorporates commentary from 28 association chief staff officers and 26 senior association executives representing 55 different industries and professions. It identifies the five Mega Forces association executives identified as having the greatest impact on association strategy.

Dean West is a nationally recognized expert in association research and strategy. He is a Fellow of the American Society of Association Executives. He authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development. Mr. West is Past Chairman of ASAE's Professional Development Council and has served on the ASAE Membership Council and the Board of Directors for the Association Forum of Chicagoland.

ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community.

Association Laboratory is a strategic think tank specializing in association business strategy. The company is a nationally recognized leader in association management, serving a client base of leading national and international professional societies and trade associations through staff in Chicago, IL, and Washington, DC. The award-winning company is known for its expertise in association research, business model development, and sustainable business strategy.

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