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Thursday, August 17, 2017

For Immediate Release
For more information contact:
Association Laboratory Inc.

Association Laboratory presents at ASAE Annual Meeting & Exposition August 11

Dean West, FASAE, President, Association Laboratory, will present the topic, "Looking Forward 2014: Association CEO Environmental Scan Results," with Carla Balakgie, CAE, FASAE, President & CEO, National Automatic Merchandising Association, and Gary LaBranche, CAE, FASAE, President & CEO, Association for Corporate Growth, at the ASAE Annual Meeting & Exposition on August 11, 2014, in Nashville, TN.

The panel will present findings from the company's annual association environmental scanning research report, "Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry."

The Looking Forward Series is an annual environmental scan of the association business environment conducted by Association Laboratory. This year featured the introduction of a quantitative analysis of the association business environment based on a survey of 195 trade and professional association chief staff officers. The study identifies the business environmental factors anticipated to have the greatest impact on association members and the likely implications on association business strategy.

Download a copy of "Looking Forward 2014" here.

Dean West is a nationally recognized expert in association research and strategy. An ASAE Fellow, he authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development. Mr. West is a Past Chairman of ASAE's Professional Development Council and has served on the ASAE Membership Council; he also served on the Board of Directors for the Association Forum of Chicagoland.

ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community.

Interested in Association Laboratory presenting at your conference or meeting? Please contact Dean West or Cecilia Sepp at 312.466.5702 or

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