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Thursday, August 17, 2017

For Immediate Release
For more information contact:
Association Laboratory Inc.

Association Laboratory to Present at 2013 MSAE Conference on Membership Trends

Chicago, Illinois, August 19, 2013 – Dean West, President of Association Laboratory will present the implications of 5 mega trends identified in the Association Laboratory white paper Looking Forward 2013, an association industry environmental scanning project at the Michigan Society of Association Executives conference in Lansing, MI. The presentation will take place on Tuesday, September 10.

The presentation titled Redesigning Membership Strategy: Implications of Mega Trends summarizes the key points from Association Laboratory’s recent white paper Looking Forward 2013. Looking Forward 2013 incorporates commentary from 28 association chief staff officers and 26 senior association executives representing 55 different industries and professions. It identifies the five Mega Forces association executives identified as having the greatest impact on association strategy. Mr. West will then facilitate a discussion of the issues identified. The presentation will focus on how members make decisions differently and how this decision making will impact membership strategy.

Dean West is a nationally recognized expert in association research and strategy. His is a Fellow of the American Society of Association Executives. He authored the chapter on Membership Research for the ASAE book, Membership Essentials and the chapter on Marketing Professional Development Programs in the ASAE book, Core Competencies in Professional Development. Mr. West is Past Chairman of ASAE’s Professional Development Council and has served on the ASAE Membership Council and the Board of Directors for the Association Forum of Chicagoland.

The Michigan Society of Association Executives is a not-for-profit membership organization that serves similar organizations in a variety of managerial and staff specialist roles. MSAE focuses its resources on the professional development needs of its members. MSAE has served the association management and meetings industries since 1927. Today it functions as an information resource and professional network for more than 700 executives in Michigan's association and nonprofit communities.

Association Laboratory is a strategic think tank specializing in association business strategy. The company is a nationally recognized leader in association management, serving a client base of leading national and international professional societies and trade associations through staff in Chicago, IL, and Washington, DC. The award-winning company is known for its expertise in association research, business model development, and sustainable business strategy.

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