Success Factors in National to Global Transition
On Tuesday, May 2, Dean West President of Association Laboratory and Joe Bates, Research Director for the Global Business Travel Association will address the ASAE International Conference in Washington, DC. They will present a case study on success factors experienced by GBTA during their transition from the National Business Travel Association to the Global Business Travel Association specifically the impact on a critical association program, the Hotel RFP business standard.
While the presentation will address attendees in more depth, the following is a quick preview of key lessons.
Global Relevance Not Always Determined by Geography
GBTA members had global concerns that were unrelated to where they lived. If you’re members’ problems are global then your association is global.
GBTA recruited and supported outstanding volunteer leaders who had a global mindset and were committed to a global reach.
The process for applying a global mindset to the implementation of a critical program must embrace the global mindset.
Research is an essential tool to build consensus and help leaders understand the size, scope and nature of their shared challenges or opportunities.
Hope to see everyone next Tuesday. For more information on the global research and management consulting capabilities of Association Laboratory contact us at firstname.lastname@example.org or call 312.466.5702.
What We Do |
Association Laboratory Experience |
Press Releases |